Advertising is a sharp calligraphic Arabic font with a geometric appearance. It was designed and trademarked by an Arabic typeface designer, Majid Al-Otaibi. It is inspired by Naskh calligraphy, encompassing some modern design elements to enhance its overall outlook. The letters have sharp corners and angular shapes, similar to the Naskh script, giving the font a modern look. The strokes mostly go up and down, making the font look structured and well-proportioned. The font uses straight lines and sharp corners a lot, making it look contemporary and geometric. The thickness of the lines in the letters stays the same, making the font look balanced and simple. The letters are wider than they are tall, making them easier to read and stand out, especially in smaller sizes. It is present in 4 different styles including:
- Advertising Light
- Advertising Medium
- Advertising Bold
- Advertising Extra Bold
Moreover, this versatile font supports Arabic, Latin, and Urdu, ensuring compatibility across different languages and design platforms. Its Unicode blocks cover Basic Latin, Latin-1 Supplement, Arabic, General Punctuation, Letterlike Symbols, Private Use Area, Arabic Presentation Forms-A, and Arabic Presentation Forms-B. However, it is available in single font weights, limiting its practicality. Despite its restricted usability, it can be used in a wide variety of design and typographic applications, from lengthy textual blocks such as books and newspapers to shorter elements like posters, flyers, branding, official documents, and invitations. Therefore, if you are looking for a font that is practical as well as aesthetically pleasing, Advertising is a fine choice.
