Asad, designed by Syed Manzar Hasan Zaidi, is a regular Urdu font released on February 27, 2016, by Axis Softmedia Pvt. Ltd. Inspired by Naskh script with influences of Nastaliq, it features thin, wide, and symmetrical characters suitable for various applications. With 444 characters and 497 glyphs, the font ensures compatibility with Urdu, Arabic, Latin, Persian, and more languages. Its Unicode support spans various blocks, including Basic Latin, Latin-1 Supplement, Arabic, and more.
The font’s clear and neat outlook ensures high legibility on screens, even at small sizes, making it ideal for longer text blocks where readability is paramount. Its thickness is moderate, semi-bold, denser towards curves, and thin near the edges, striking a balance between impact and elegance. Vertical characters maintain a straight and formal appearance with horizontal emphasis, featuring thick edges and soft corners. Spaces between letters are constant, while the letters themselves are wide and relatively plain. Asad finds applications in branding, advertising, books, newspapers, and formatting documents, where its versatile design can effectively convey information with clarity and professionalism.
