Asmaa is a bold and bubbly Persian font released on July 21, 2018. It was carefully crafted by designer Yousef Rifa’ee of font foundry ZakDesign. It is not a calligraphic but a creative font made specially to highlight the liveliness of kids’ products and accessories. With 288 glyphs and 278 characters, the font can easily type any language across several design platforms. Moreover, it supports Arabic, Latin, Urdu, and some other languages for a diverse typographic experience. The font features a medium width and filled letters with varying thickness throughout, adding to its dynamic outlook. Its strokes are solid yet playful, complemented by blunt circular corners and rounded wide edges, enhancing its fat and fluffy appeal. Although it offers only one weight, its versatility shines in titles, headings, logos, kids’ books, and branding materials.
While best suited for short texts due to its bold and bubbly appearance, Asmaa maintains high legibility even at smaller resolutions. The monospaced spacing between letters ensures consistency and readability across various applications. With Unicode blocks including Basic Latin, Arabic, Arabic Presentation Forms-A, and -B, this font offers broad versatility for digital and print media, particularly in projects aimed at children or those seeking playful creativity.
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