GE East Urdu is developed by a Pakistani typographer and calligrapher, Ishtiaq Ali Attari Qadri, from Faisalabad, Pakistan. It is a modern and bold Urdu font and was released on January 30, 2016. Displaying a geometric aesthetic with its filled and wide letters, this font draws inspiration from the Naskh script, evident in its horizontal emphasis. It supports various languages, including Arabic, Latin, Greek, and Urdu, catering to diverse typographic needs. Its font-weight remains consistent, registering as “regular,” although its bold nature makes it more suitable for short texts rather than prolonged reading sessions. Moreover, with 444 characters and 497 glyphs, the font tends to fit in seamlessly in different design applications.
GE East Urdu offers high legibility thanks to its constant thickness throughout the letterforms, accompanied by impactful strokes. The letters are impeccably spaced, contributing to a clean and formal appearance characterized by soft, rounded curves and wide, straight edges, imparting a symmetrical and geometric feel. This font finds applications in branding, advertising, headings, and logos, where its bold and modern look can make a striking impression. Moreover, its compatibility with various Unicode blocks ensures seamless integration into different design projects, further enhancing its versatility and usability.
